Skedadle has updated its platform that leverages innovative marketing techniques to help brands achieve meaningful user engagement.
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The recently expanded platform helps brands generate higher conversion rates from hyper-alert users who visit the platform regularly. Skedadle utilizes an innovative marketing method that combines entertainment, promotions, and incentive programs to build a customer base that is more engaged and more likely to click on ads.
For more information, visit https://www.skedadle.com
The update of Skedadle’s platform coincides with a Forbes Magazine article about the most innovative ways for brand marketing. According to the report, influencer marketing and guerilla marketing tactics that involve testimonials or intrusive ads have the opposite effect on consumers - they repel more than they attract. The risks are high with these strategies because audiences can be fickle. An edgy concept can have a favorable effect now, but when a scandal strikes an influencer, the brands might also go down with them. The same goes for guerilla marketing ads, because the meaning of the ad may be lost, with research showing that shock value wears down quickly and does not ensure sales.
Providing commuters with engaging mobile games is how Skedadle keeps them coming back for more. The app offers different types of fun games, both new and old-school, which are designed for individuals who are commuting every day. The games offer a fun way to pass the time during long bus or train rides, so it becomes a habit for the users to go into the app for relatively long periods of time.
Moreover, the app displays ads in strategic places all over the game. They are not intrusive nor excessive, and many users report not minding watching the ads because they only get them when they finish the game, or on the sidelines, where they don’t interfere with the visuals of the game.
Skedadle offers a 30-second view time for brands, which gives organizations more time to convert users. The ads are also well distributed, and brands can fine-tune the parameters of their campaign to effectively capture their niche.
The app is also one of the few consumer engagement platforms that offer users incentives to be on the app and to reach certain milestones.
“Usually the big tech companies charge brands a fortune to advertise on their platforms. Instead of keeping all that revenue, Skedadle gives back to its users. Here at Skedadle, we use ad revenue to make travel time pay,” a company representative said.
More information is available at https://www.skedadle.com
Contact Info:
Name: Anna Newman
Email: Send Email
Organization: Skedadle
Address: 7 Queen's Gardens, Aberdeen, Scotland AB15 4YD, United Kingdom
Website: https://www.skedadle.com/
Source: PressCable
Release ID: 89089397
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