The stadium naming rights deal will cover the 2025/26 and 2026/27 seasons.
-- Brisbane Road Becomes The BetWright Stadium
Starting ahead of the 2025/26 season, Leyton Orient’s iconic Brisbane Road Stadium will officially be known as The BetWright Stadium in a renaming deal that initially covers a two-season period.
The iconic East London ground is one of the oldest in England but has undergone a host of updates over the years. In recent times, the ground has been revamped with luxury apartments overlooking the pitch as well as the installation of a new world-class GrassMaster hybrid pitch.
The club, nicknamed the O’s, had been searching for a new stadium naming partner following the early termination of the Gaughan Group’s agreement back in March. As one of the rising forces in the UK’s sportsbook and casino scene, BetWright is a fitting partner for a club that continues to lead with ambition and innovation, both on and off the pitch.
Meanwhile, the two-year agreement may also see The BetWright Stadium become a feature of The Championship for 2025/26 should the O’s clinch promotion by beating Charlton Athletic in the League One play-off final at Wembley.
Should that happen, it would signal a third promotion in just seven years, further underlining a success story that BetWright has declared itself thrilled to be a part of for at least two years.
The BetWright Stadium promotion will see the company’s branding materials displayed both in and outside the stadium while the venue will be referred to under its new name in all official capacities. The naming rights additionally cover all cup matches in addition to league fixtures.
In addition to Leyton Orient’s first team, the BetWright Stadium will continue to be used by Tottenham Hotspur Women, who have played at the ground since 2022/23 and will compete in the Women’s Super League in the 2025/26 season.
About BetWright
Launched in December 2024, BetWright is a fully UKGC licensed brand which provides sportsbook and casino offerings to customers across multiple channels, including desktop and mobile. Operated by Onyx Gaming Limited, the company promises to deliver “safer gaming through operational excellence" and is known for providing hundreds of markets on thousands of sporting events, including football matches around the globe.
About Leyton Orient FC
Founded in 1881, Leyton Orient FC is one of English football’s oldest clubs and joined the English Football League in 1905, enjoying one season in England’s top flight in 1962/63 . The one-time F.A. Cup semi-finalist have played at Brisbane Road since 1937.
For more information, please visit https://betwright.com or email the BetWright press team at pr@onyxgaming.co.uk.
Contact Info:
Name: BetWright
Email: Send Email
Organization: BetWright
Website: https://betwright.com/
Release ID: 89160821
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