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Emerging Business Opportunities in The Metaverse: Industry Report 2022 by GamesPad

What Is The Metaverse, and Why Now?

The metaverse is a seamless composite of our physical world melded with the digital. This immersive experience involves the exploration of 3D virtual worlds where people can socialize, shop, and enjoy online entertainment. In a borderless digital world, the metaverse is not singularly owned or belongs to one platform; it is a boundless, user-owned internet economy.

  • Web 1.0 — the inception of the internet, which connected us online.
  • Web 2.0 — the socialization of the internet, which connects us to online communities.
  • Web 3.0 — the decentralized Internet immersion that connects us into a community-owned virtual world.

The Economics of the Metaverse

GamesPad aims to reveal all of the tangible and lucrative ways that the economic opportunities of the metaverse are making their way into our lives. A key indicator of society’s readiness for the metaverse involves the change in consumer behavior and the influence of digitization.

  • Web 3.0 Metaverse Worlds — Broader interconnected crypto cloud economy, one that is decentralized and interoperable, providing the infrastructure to support virtual economies successfully.
  • Non-Fungible Tokens — An NFT is 100% unique and created when a digital file is minted. This minting process on the blockchain generates originality and allows the buying and selling of a unique asset.
  • Blockchain Technology — Blockchain allows platforms to be built on secure decentralized databases that make digital assets like cryptocurrency and NFTs possible.
  • MetaFi — an all-encompassing term for products, protocols, and services that create the economic relationship between NFTs and fungible tokens within the scope of their broader ecosystem.
  • Decentralized Autonomous Organizations — DAOs are community-led initiatives that epitomize the decentralized future of the internet with a collective goal of pushing for a more level playing field in contrast to traditional organizational structures.
  • Adoption by Governments — The metaverse was one of the key topics during the 2022 World Economic Forum (WEF), where experts discussed how governments would use it to strengthen various fields.

Business Opportunities in the Metaverse

The need for new and innovative opportunities in business is met with the emerging meta-economy and the inherent supply and demand dynamics of a budding economic landscape. GamesPad has identified some of the main economic sectors that will benefit from the initial stages of the metaverse. Related businesses can utilize these emerging markets for their metaverse strategy.


Video games play a central role in the creation and expansion of the metaverse. The current state of gaming already builds on immersive experiences with 3D graphics, VR-enabled titles, and platforms for user creativity. The gaming market currently sits at approximately 3 billion users and is projected to reach 4.5 billion by 2030.


Clothing brands, both in the luxury sector and in the mass consumer market, play a crucial early role in shaping the emerging stages of the metaverse. In addition, fashion showcases immense investment opportunities with digital avatars as the central fixture of a player’s virtual identity. A great example is Faith Tribe, an open-source design platform created to empower and reward digital creators in the metaverse and physical realm. The brand is aimed to develop a global creator ecosystem that fosters an inclusive and open environment for the successful creation, trading, distribution, and monetization of user-generated designs of fashion items.

Virtual real estate

As the limits of real-world geography fade, virtual real estate encompasses opportunities in digital landscapes, virtual gaming, and entertainment. Investing in a single location in the metaverse has the potential to reach a larger share of customers than most physical locations. Currently, the metaverse’s expansion relies heavily on digital real estate trading and leasing.

Marketing and advertising

Some of the ways companies in the metaverse will use advertising and marketing strategies include in-metaverse ads, virtual influencers, metaverse events, and metaverse commerce. As a result, this particular sector has immense opportunity for creativity in the ways it will digitally reach and influence audiences.

Creator economy

The continued exploration of the metaverse allows the creator economy to blossom, especially within crypto integrations and decentralized platforms as pathways for those creators to make money. As the metaverse expands, developers will continue to build projects on these decentralized structures, and independent creators will have more attractive opportunities to join metaverse communities. In addition, content creators can use their influence within these communities for social and monetary gains.

Gig economy

Gig workers will have a wide range of opportunities to monetize their skills in the metaverse. From digital event planning to DJing virtual parties, as an immersive digital layer on top of our physical world, the metaverse will mimic many of the same gig opportunities today in entertainment, commerce, services, and socialization.

Immersive shopping experiences

The enhanced shopping experience of a 3D immersive virtual world will change how we shop and interact daily with brands. Virtual malls and curated, customizable shopping platforms highlight some of the best ways users will consume and connect in the metaverse. For example, Highstreet is transforming retail in the Metaverse by turning department stores around the world like Saks, Selfridges, and Lane Crawford into entry points into Highstreet World.

Music and entertainment

Virtual events will become limitless and borderless worldwide experiences. In the metaverse, concerts will have the ability to reach a global audience, creating enhanced connection and accessibility. In the past year, we have seen exciting entertainment endeavors such as Snoop Dogg and Deadmau5 hosting full-fledged virtual concerts. Companies like The HUSL are revolutionizing the music industry by building a global music marketplace in the metaverse that allows individuals around the world to upload their newest music as NFTs.

Virtual travel

By virtue, there are no physical boundaries in the metaverse. By combining the virtual world’s limitless travel opportunities with the profitable tourism industry, the metaverse hosts a range of lucrative potential for those in the travel sector.

Employee engagement

Organizations have the opportunity to engage employees by using emerging technologies to enable augmented virtual workspaces. In addition, the metaverse has immense potential to drive connection even in a remote working environment, inspiring creative collaboration in the workplace.

Immersive learning experiences

Using VR spaces and layering digital information on top of the real world through hardware like VR headsets, the metaverse can apply strategic technology to enhance education and the learning experience. Therefore, VR learning would improve students’ interaction with informational concepts and ideas.


The metaverse will be able to host everything required to create independent virtual communities on social media with their own thriving ecosystems. For example, in using digital avatars, “in-person” socialization between friends can occur in the same virtual room when in reality, everyone is physically miles apart.

Accessibility and empowerment

New technology presents the ability for universality to be at the forefront of innovation. This universality allows for accessible technology that will improve access for people with disabilities or people from developing communities.

Metaverse Metrics

This report will discover critical metaverse metrics identified by GamesPad, highlighting the opportunity for successful multi-million dollar primary and secondary metaverse markets.

Is the Metaverse Right For Your Business?

After conducting thorough research into the metaverse market sectors, GamesPad has discovered many opportunities available for every type of business. The metaverse presents a future of abundance and possibility. It is up to industry leaders and entrepreneurs to invest in metaverse strategies at the early stage to solidify lucrative channels in this exciting new frontier.

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