--News Direct--
The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in Los Angeles, California on Tuesday, December 6, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The Los Angeles event marks the fourth and final in the Group’s first series of events, all geared to expand on use cases and offer real-world examples on usage of data clean rooms.
The industry speakers headlining the Los Angeles event include:
Alice Stratton, Chief Revenue Officer, Habu
Christine Grammier, Head of Solutions, LiveRamp
Richard Sobel, Chief Executive Officer, Marcato Solutions
Valerie Mercurio, Director Business Development, InfoSum
Verl Allen, Chief Executive Officer, Claravine
“We are excited to close out our inaugural 2022 Roadshow in Los Angeles. The success of our events over the last several weeks has been inspiring to witness. We’re ready to continue spearheading the notion that clean room collaboration is necessary from all major industry stakeholder groups including brands, agencies, tech providers and publishers,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “With a privacy-centric year for advertising and marketing ahead of us, first-party data strategies are becoming synonymous with success.”
The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October.
To further its momentum, The Clean Room Primer Group will continue to educate the industry on the advantages of leveraging data clean rooms with events planned in 2023 at CES, SXSW and more.
For more information and to register for the event, click here.
About The Clean Room Primer Group
The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter.
About The B2B Marketing Company
We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co.
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