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Taboola (NASDAQ: TBLA) Signs 30-Year Advertising Collaboration Agreement with Yahoo

Taboola, Inc. (NASDAQ: TBLA) is engaged as an AI-based algorithmic engine platform that partners websites and advertising partners with recommending editorial content and ads across the internet. Shares of the advertising technology company are soaring 55% through early trading on Monday, November 28, 2022. Over the past three months, Taboola has seen average daily volume of 906,450 shares. However, volume of 48.07 million shares or dollar volume of around $135.56 million, has already exchanged hands through early trading.

Shares of Taboola are skyrocketing after the company announced that it has entered into a 30-year exclusive commercial agreement with Yahoo. Under the terms of the agreement, Taboola will become the exclusive operator of native advertising across Yahoo’s various different digital properties. In exchange, Yahoo will receive just under 25% of the pro forma equity of Taboola and will appoint a representative to Taboola’s Board of Directors.

The partnership represents a major opportunity for both companies. Taboola benefits from Yahoo’s reach, brand power and nearly 900 million monthly active users that visit its digital properties. Yahoo benefits from the expansion and upgrade of its native advertising offerings across its different brands and holding a 25% stake in the ad tech company.

The agreement is estimated to bring notable increases to Taboola’s revenue, adjusted EBITDA and free cash flow. In fact, the partnership estimates generating approximately $1 billion in annual revenue. The Board of Directors of both Yahoo and Taboola have approved the agreement, which is estimated to officially close during the first quarter of 2023. However, Taboola shareholders and regulators will still need to approve the deal before it is completed.

“Yahoo is an internet pioneer, representing one of the largest, most trusted and most sophisticated publishers in the world,” said Adam Singolda, Founder and CEO of Taboola. “Everywhere I look, I see a rocket ship growth opportunity for both of us – native, eCommerce, Video, header bidding (display) and more. This win-win partnership will meaningfully accelerate our growth flywheel, expanding our reach to more users on the open web with high-intent traffic to provide world-class solutions for advertisers, publishers, merchants and users in a cookie-less world. For publishers in the open web, we’ll be able to invest even more in driving revenue, engagement and audience growth moving forward, empowering performance, brand advertisers, merchants as well as agencies with an immense reach to users in a premium, trusted environment. This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC* by 2025.”

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