ProShares S&P 500 Aristocrats ETF Surpasses $100 Million

ProShares, a premier provider of alternative exchange traded funds, today announced that its S&P 500 Aristocrats ETF (NOBL) has gathered more than $100 million in assets since its October 2013 launch. NOBL is the only ETF or mutual fund that invests in the S&P 500 Dividend Aristocrats, an index composed of the S&P 500 companies that have increased their dividends year over year for at least 25 consecutive years.

“NOBL’s rapid success reflects an increasing recognition of the attractiveness of companies with the strongest track records of dividend growth,” said Michael Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares' investment advisor. “NOBL’s underlying index, which contains those S&P 500 companies that have grown their dividends for at least 25 consecutive years, has not only outperformed the S&P 500, but has done so with lower volatility.”

S&P 500 Dividend Aristocrats Index Outperforms S&P 500 with Lower Volatility

Data as of

Index Annual Total Return

Annualized Standard Deviation


5-Yr 3-Yr 1-Yr


5-Yr 3-Yr 1-Yr

S&P 500

10.59% 20.40% 18.76% 32.27% 20.25% 18.17% 14.67% 10.97%
S&P 500 7.75% 17.93% 16.16% 32.39% 21.48% 19.47% 16.60% 11.16%

Source: Bloomberg

As of 12/31/2013, NOBL’s return since inception on 10/09/2013 was 10.67% (NAV) and 10.64% (market price).

The fund has a gross expense ratio of 0.78% and a net expense ratio of 0.35% (with contractual waiver to 9/30/15). The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by visiting

About the Index

The S&P 500 Dividend Aristocrats index selects companies in the S&P 500 that have increased their dividends year over year for at least 25 consecutive years. It currently contains 54 companies diversified across the consumer staples, industrials, materials, health care, financials and consumer discretionary sectors. The companies in the index are equal-weighted, rather than weighted by market capitalization. It is reconstituted annually in January and rebalanced in April, July and October.

About ProShares

Offering the nation's largest lineup of alternative ETFs, ProShares helps investors to go beyond the limitations of conventional investing and face today’s market challenges. Each ProShares ETF provides access to an alternative investment strategy delivered with the liquidity, transparency and cost effectiveness of an ETF. ProShares' lineup of 144 ETFs includes Global Fixed Income, Hedge Strategies, Geared (leveraged and inverse), and Inflation and Volatility ETFs.

To learn more about the ProShares S&P 500 Aristocrats ETF, visit

ProShares has the largest lineup of alternative ETFs in the United States according to Financial Research Corporation ("FRC"), based on analysis of all the known alternative ETF providers (as defined by FRC) by their number of funds and assets (as of 3/31/2013).

Index information does not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index.

Shares of any ETF are generally bought and sold at market price (not NAV) and are not individually redeemed from the fund. Brokerage commissions will reduce returns.

There is no guarantee dividends will be paid. Companies may reduce or eliminate dividends at any time, and those that do will be dropped from the index at reconstitution each January.

Investing involves risk, including the possible loss of principal. ProShares are generally non-diversified and each entails certain risks, which may include imperfect benchmark correlation and market price variance, that can increase volatility and decrease performance. Diversification may not protect against market loss. Please see their summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.

The "S&P 500 Dividend Aristocrats Index" is a product of S&P Dow Jones Indices LLC and its affiliates and has been licensed for use by ProShares. "S&P" is a registered trademark of Standard & Poor’s Financial Services LLC ("S&P") and "Dow Jones®" is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones") and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by S&P Dow Jones Indices LLC and its affiliates as to their legality or suitability. ProShares based on the S&P 500 Dividend Aristocrats Index are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P or their respective affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor or sponsor.


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451

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