DETROIT - February 23, 2022 - (Newswire.com)
Lion Order is a cannabis and CBD lifestyle brand led by Rohan Marley, son of reggae legend Bob Marley, along with an international collection of professional athletes, activists, and visionaries who seek to celebrate the foundation of Rastafari-Cannabis culture and educate the consumer on the holistic lifestyle around the plant.
The roots luxury lifestyle that Rohan seeks to achieve as a brand can be described as the harmony of Rastafari heritage married with an upscale look and feel in both packaging and quality. Marley believes that Lion Order's quality of product is second to none because it exudes the five-in-one standards of premium high-grade flower: aroma, taste, aesthetic, stickiness, and efficacy. These essential standards that are deeply rooted within the roots of Rastafari history are what sets Lion Order into its own category. For Rastafarians, cannabis is a way of life because it creates unity and opens pathways of understanding and raises consciousness.
Lion Order's alignment and synchronization with 2.22.22 is special to Rohan as 2 has always been his number. 2 was his football number when he played for the University of Miami with Warren Sapp, Ray Lewis, The Rock and the formation of Lion Order began. Marley says "Lion Order represents the Lion of Judah. The way of man, Strength, Power, Courage, Determination. Doing things the right way. Moving as a King or Queen, moving with dignity, self-respect and wanting to be a part of a movement and a lifestyle. It's a way of life and how one should live. Lion Order is a way for us to unite as a people, whether it's with cannabis, water, psilocybin, coffee or food. We want to get together around a table, all different ethnicities, different religions, nations and have a real talk about life and love." Rohan plans to take the movement to full decriminalization and legalization.
Partnering with Michigan's cannabis cup award-winning cultivator Heavyweight Heads, the brand will launch on April 20 with its own Lion Order IP strains.
Marley will announce his complete product rollout in Michigan and other territories where Lion Order product will be sold this coming 4/20, the universal cannabis holiday of April 20.
ABOUT ROHAN MARLEY & LION ORDER:
Born in Jamaica, Lion Order's roots date back to the '90s, when Rohan played football at the University of Miami with all-stars Ray Lewis, Duane "The Rock" Johnson and Warren Sapp. Lion Order became a mantra for Rohan's teammates, many of whom adopted Marley's Rasta-Ital holistic way of nutrition, meditating, training on the beach, and listening to his father's music before and after games. After playing professional football in Canada, Rohan founded several successful family brands such as Marley Coffee and House of Marley headphones and speakers. Lion Order will be a complete lifestyle brand of cannabis, hemp CBD, clothing, and luxury accessories to enhance the ritual of Cannabis consumption. Mike James, another former athlete and one of Lion Order's company owners, played running back in the NFL for the Detroit Lions from 2016 to 2018.
Quote from Chloe Villano, CEO of Lion Order
"Lion Order is a movement of the highest order. It represents this industry and all that it encompasses with integrity, authenticity, equality, and justice. This is something that means so much to me being an activist who worked on the ground floor of legalization, and one of the pioneers of the industry. When I connected with Rohan, we realized that we had the same values and the synergy was there to build a monumental movement, brand, and company, we knew that this would be bigger than we ever dreamed of. With the honorable legacy that Rohan Marley carries and the consciousness of the team and partners, this brand is a true staple of leadership, encompassing luxury culture and standards the industry has not yet seen. We aim to create one of the largest, most successful roots culture luxury brands in cannabis while creating a movement of truth that changes the world!"
Quote from Mike James, VP of Sales
"Lion Order is something that Rohan has been practicing his whole life and it has been passed down for generations. Now he's giving our team and the world the opportunity to join this movement. We all want to be a part of something special in our lives. Why not that be liberation in the structure of LION ORDER. As humans, we have a duty to one another to do our best to preserve human life. The mission is to not only do that but to help liberate those lives into freedom."
CONTACT:
Accent PR_ojects
Gabrielle Katz, Founder & Principal
Press Release Service by Newswire.com
Original Source: Son of Bob Marley, Rohan Marley, Launches a Roots Luxury Cannabis and CBD Brand Lion Order on 4/20
